The Ugly Truth about Trademarks

I’ve been running my own business’ for several years, and in that span of time have launched countless products, all with their own project names. I’ve never given a second thought to it, and will usually run a quick Google search just to make sure there’s nothing else that exists by that name. Apparently we didn’t look hard enough when naming Lasso.

Read more…

0.9.6 Release Notes

We just released another significant update to Lasso, bringing us one step closer to the official Version One slated to be released in early Fall. With 0.9.6 we’re introducing an industry first; live revisions.

Read more…

The Road to Version One

Lasso was released a little over 90 days ago, and since that time we’ve sold 76 copies for a total of $7,568.15. Nearly every penny has been invested straight back into the plugin, with the remainder applied toward operating expenses.

We consider this a success, and simply means that we’ve gained traction, and will more than likely be around for a while. And, the party is just getting started.

Read more…

0.9.5 Release Notes

In this sixth update for Lasso since it’s release, we bring in the ability to search all posts and pages within the posts modal. We also make bring page creation to the front, and much more!

Read more…

Lasso 0.9.4 Release Notes

This version of Lasso marks the 5th and biggest update since it’s initial release eight weeks ago. In this update we introduce the ability to set categories and tags, access all posts, create a post from anywhere, and set a featured image all without returning to the WordPress dashboard.

Read more…

Ignoring Items to Save

Lasso works by saving the HTML of your post or page. To be more technical, it saves the HTML of the container that has the Article CSS class you have applied in the settings panel within Lasso.

Sometimes extra items are saved into that HTML, like plugins that insert social sharing buttons. In a perfect world, nothing else lives within that post block except your post content. Ideally, those third party items are appended outside of that container.

However, there are some cases where this isn’t possible, so a couple updates back we introduced a feature to allow Lasso to “ignore” these items when it saves the content.

Read more…

Progress Report One Month

Since launching one month ago today, we’ve sold 25 copies totaling a hair over $4K. We think this will not only continue, but increase as we gain a better understanding of our users needs and pain points.

We really feel that the next few updates coming to Lasso will take things to a whole new level, and we’re committed to building a tool that negates having to return to admin during your writing workflow.

Read more…

Lasso 0.9.2 Release Notes

Today we released a pretty major update to Lasso; the result of several weeks of planning and development. While this update doesn’t bring any new features, you should notice an increase in the saving speed, as we’ve re-written the inside of Lasso to be more efficient.

Read more…

Progress Report at Three Weeks

We released Lasso into the world on my birthday, March 23rd 2015, after nearly six months in development. Since then we’ve sold 18 copies for a grand total of $2869.39 (the majority of those sold within the first week). This month we’ve sold one copy, and have refunded one copy, giving us a total of -$200.  The initial launch rush, we foolishly thought would continue. That’s not the way launches typically work, and we knew that going into this, but I suppose lost sight of that reality.

Read more…

How to Integrate Editus with Genesis Part Two

Last week in part one of our series, we learned how to integrate Editus within Genesis. In this second part of our two part tutorial series, we’ll dive into how to modify the CSS in Genesis to utilize those beautiful full-width components within Aesop Story Engine.

Read more…

1 2 3

Share your email with us and we'll email you about news and updates.